Origines de la mode à l'américaine

"During the 1920s and 1930s, with the rise in popularity of Hollywood movies, screen idols became role models for the masses. Most major fashion trends no longer were dictated only by the top Paris-based fashion houses. The clothes and hairstyles worn by glamorous movie stars, both on and off the screen, grabbed the attention of American and European moviegoers and launched countless fashion fads.
The influence of Hollywood on fashion began during the silent film era, which ended in the late 1920s. Pola Negri (c. 1894–1987), a popular actress of the 1920s, purchased white satin shoes that she had dyed to match her outfits. Once this was publicized, women by the thousands followed her lead.
[…] Hollywood costume designers played a crucial role in dictating fashion trends. Between 1928 and 1941, Gilbert Adrian (1903–1959) headed the costume department at Metro-Goldwyn-Mayer, then the most prestigious Hollywood movie studio. Not only did Adrian create the signature styles of the studio's top actresses, but he launched various fashion crazes.
[…] Outfits worn in movies were quickly copied by retailers. A woman who found a dress or gown worn in a movie appealing could purchase a low-priced copy in a department store or from a Sears catalog. Magazines published clothing patterns based on film costumes, allowing women to sew their own Hollywood-style frocks.
[…] Occasionally what stars chose not to wear had a major impact on fashion trends. In the early 1930s men commonly wore undershirts. Then Clark Gable (1901–1960), one of the era's top stars and most influential male icons, appeared in It Happened One Night (1934). At one point in the film Gable […] was not wearing an undershirt. After the release of It Happened One Night, undershirt sales across the United States plummeted by a reported 75 percent. Films and film stars continue to influence fashion trends to the present day."

L'américanisation de la mode européenne a commencé avec le cinéma hollywoodien, comme en témoigne ce document issu du site « http://www.fashionencyclopedia.com/fashion_costume_culture/Modern-World-1930-1945/Hollywood-Influences-Fashion.html ».
En effet, après la fin de la Première Guerre mondiale (dans les années 1920), les films hollywoodiens ont connu une très forte popularité auprès des Américains comme des Européens. Les stars du grand écran sont alors devenues de véritables modèles, et leur influence sur la mode dépassera même celle plus célèbres maison de couture parisiennes.
Les costumiers de Hollywood ont ainsi joué un rôle plus qu'important dans les phénomènes de mode, puisque ce sont eux qui décident des costumes des acteurs dans les films. De plus, les costumes de films étaient rapidement copiés par les détaillants, de même que leurs motifs, contribuant ainsi largement au phénomène.
Aujourd'hui encore, la mode en Europe, mais aussi dans le monde entier, subit une forte américanisation, répandue par les films (hollywoodiens), les séries TV américaines, mais aussi la musique.

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